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HARLEY-DAVIDSON LAUNCHES "BUILD IT AND WIN
IT" SWEEPSTAKES
Win a 2009 Harley-Davidson Motorcycle Created on "The Customizer"
Web Site
MILWAUKEE (October 15, 2008) - Beginning today,
contestants have an opportunity to personally design and win a custom 2009
model Harley-Davidson motorcycle by entering the "Build It and Win It
Sweepstakes" presented by Harley-Davidson Genuine Motor Accessories.
The sweepstakes utilizes The Customizer (www.harley-davidson.com/customizer),
an interactive web tool on a mini-site attached to harley-davidson.com
that allows contestants to build a virtual dream bike based on 2009
Harley-Davidson models. On The Customizer, visitors can choose any 2009
Harley-Davidson model and then select from dozens of custom options,
including Color Shop custom paint sets, Screamin' Eagle performance
components, hand and foot controls, custom front end parts and decorative
collections, and add and remove them on a virtual motorcycle. As the bike
is created, each new component appears on a picture of the virtual
motorcycle, so a contestant can see exactly what the finished custom
Harley-Davidson will look like. This dream bike can then be saved in a
personal profile "Garage," along with a convenient, printable
list of each component with its part number and retail price.
Contestants can enter the "Build It and Win It
Sweepstakes" by following these steps:
- Go to www.harley-davidson.com/customizer and click on "Launch
the Customizer."
- Create a profile and log-in to a personal profile
"Garage."
- Choose a 2009 Harley-Davidson model, and then select a stock or
pre-customized bike.
- Choose the Genuine Motor Accessories to add to that bike.
- When the motorcycle is saved in a personal profile
"Garage," the contestant is automatically be entered into
the motorcycle sweepstakes.
At the close of the sweepstakes, Nov. 6 at 5 p.m.
ET, a Harley-Davidson Motor Company representative will randomly select
one virtual custom bike that has been entered into a personal profile
Garage. The person who created the profile will be awarded the 2009
Harley-Davidson motorcycle that was created on-line, complete with all
selected accessories. The winner will be notified via email.
For additional information on Harley-Davidson
Genuine Motor Accessories, see your local Harley-Davidson dealer or visit
the Harley-Davidson Web site at www.harley-davidson.com. To find a dealer
near you, call toll free 1-800-443-2153
in the U.S.A. or Canada.
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