Officials at Unbound
Energy announced today a sponsorship deal with Geico
Powersports/Honda, featuring one of AMA Supercross' premier
factory Lites class support teams, led by Eastern Regional SX
Lites champ Trey Canard, which now showcases the southern
California-based Unbound Energy drink's logo on their bikes
and Fox Racing gear as the team's official energy drink for
the 2009 AMA Supercross and Outdoor National MX seasons.
With Canard leading the Geico Powersports/Honda charge and
teamed with an electrifying supporting cast that also features
worthy Australians Brett Metcalfe and Dan Reardon, along with
top American rookie prospect Blake Wharton, the Geico
Powersports Honda Team - fueled by Unbound Energy - will for
sure be in the hunt for a title defense and plenty of podium
finishes when the supercross season gets rolling this
Saturday, Jan. 3, in Anaheim, Calif., at Angel Stadium.
"Unbound Energy is pumped to be associated with a top
notch, professional organization like Geico Powersports/Honda
and its all star lineup of racers and support staff,"
said Unbound Energy's Jon Bratta. "Unbound Energy is
looking forward to helping fuel another championship to an
already legendary racing program's history in both supercross
and motocross."
Geico Powersports/Honda, also known as the Factory Connection
team, is co-owned by Rick Zielfelder and Jeff Majkrzak.
Founded in the late 1990s with former Honda great Mike LaRocco,
Geico Powersports / Honda has grown into, as Bratta pointed
out, one of the most well-respected and professionally-run
race teams in the sport of motocross - enough so to be trusted
by the ultra-precise Honda corporation to runs its No. 1 Lites
class support program.
"The energy drink market has a strong foothold in
motocross and we took our time in considering several
different energy drinks and how they would align with the
Geico Powersports Honda program." said Majkrzak.
"Unbound Energy represented to us a professional and
aggressive brand that's moving vertically and aligns very well
with our program. We're looking forward to our new
relationship and our team's efforts to promote the Unbound
Energy product both on and off the track."
In addition, Majkrzak added that given Unbound Energy's major
distribution points at motocross-friendly retail outlets such
as BP and am/pm, the opportunities for joint promotion with
the Geico Powersports/Honda team - fueled by Unbound Energy -
will continue to arise and flourish throughout the competition
season.
"This is going to be big for both of us," added
Bratta. "With Trey Canard stepping up to defend his 2008
ESX class championship, Australia's top young racing talents
and a young American rookie racer that's certain to turn some
heads, the co-promotional opportunities between Unbound Energy
and Geico Powersports/Honda will be endless and we're looking
forward to tapping into that energy.
"Also, everyone at Unbound Energy wishes the Geico
Powersports/Honda team a safe and fun New Year and we'll look
forward to seeing you under the team's awning this weekend in
Anaheim!"
The 2009 supercross season opens this Saturday, Jan. 3, at
Anaheim's Angel Stadium. For more information on supercross
visit www.supercrosssonline.com
And for the latest reports and features on the Geico
Powersports/Honda Team - fueled by Unbound Energy - check back
often to www.unboundenergy.com
Make your own rules...live outside the lines. Unbound Energy,
Unbound Lo-Carb Energy and the new Unbound Energy + Juice are
available in 16 oz. cans at BP, am/pm retail and CVS
locations, with more locations being added every day!